BeerCollab Logo
  • AudiencesBreweriesYour catalogue, ready for every partnerWholesalersWhat your standard needs, from every breweryAll partnersVenues, shops and specialists, free
    Partner typesBars, cafés & restaurantsHotels & leisureEvents & cateringLiquor stores & shopsBeer sommeliers
  • Features
    Product informationInformation requestsAsk a brewery for exactly the data you needTemplates and data qualityOne standard, every template filled inPhotos and artworkPackshots and labels, always the current file
    PartnersDirectoryFind partners, and choose how they find youDistribution agreementsWho gets which beers, and on what terms
    New beersReleasesA new beer, ready for every partner on the dayCollab beersBrew together, keep both catalogues in step
    Your systemsInternal communicationYour team and systems, working from one sourceERP, API and webhooksDouano, Breww and your own systemsAI agent in ExcelLet your AI agent fill a wholesaler's form
    Overview of all features →
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BeerCollab

Brewing connections, one beer at a time. One product record per beer, kept current by the brewery and read by everyone they supply.

Platform

  • For Breweries
  • For Wholesalers
  • For Partners
  • AI agent in Excel
  • Platform overview
  • Sign In

Company

  • About BeerCollab
  • Contact
  • Security & your data
  • BeerCollab and GS1
  • Book a walkthrough
    Book a walkthrough

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© 2025–2026 Rilaa · KvK 80935710 · VAT NL003507025B66

Built with ♥️ while tasting the silence

For breweries and every partner they work with

One record per beer, and the whole chain works from it

A brewery keeps each beer on one record: packaging, allergens, artwork. A wholesaler gets it in its own template, a venue, shop or sommelier looks it up first-hand, and a new release reaches each of them on the day the brewery chooses.

Start collaborating for freeSchedule a 20-minute chat
Book a walkthrough

Free for everyone: breweries, wholesalers, venues, shops and beer sommeliers. Partners sign up on a page of their own.

Session IPA4.5% vol · 33 cl can · case of 24 · pallet of 72
CompleteOwn standard · 12 of 12
Ready to distributeMeets the wholesaler's standard
Ready to brew and releaseMeets the release standard
Synced from the ERPjust now
GTINValid8 712345 678901Can, case and pallet each have their own
Ingredients and allergensWater, barley malt, wheat malt, hops, yeastAllergens marked, as the label must
v34 photos · label artwork · logoNew packshot uploaded today: partners get v3
North Sea Drinks – product form.xlsxWholesaler
SKU_CODEABV_PCTALLERGENSIMG_HERO87123456789014.5Barley, wheatipa-can.jpg
Filled from the record, in the wholesaler's own columns
Café de HoekAllergensBarley, wheatDe Kurk bottle shopPackshotipa-can.jpg, v3A beer sommelierStyleSession IPA, 4.5%
Shared with 12 partners4 wholesalers · 6 venues · 2 shopsCafé de Hoek
23 FebPre-order sign-up opensCafé de Hoek 2 kegsExample Wholesale 40 crates21 more
27 FebMinimum of 500 l reached520 l signed upWe brew it23 sign-ups · no price, no payment
10 MarThe launch café sees it, 4 days earlyHidden for everyone else until 14 March
14 MarOut for every partnerSession IPA is outTo 8 venues and shops, with the brewery's order linkSent

Straight from the brewery's own system

Connect an ERP or brewery software, and packaging, units and codes arrive on their own. No double entry, no export files.

More about integrations→

Complete, by the brewery's own standard

Each brewery sets what a record of its own must hold. A field that is still empty is named here, before a partner has to ask for it.

More about information requests→

GTINs that hold up

Can, case and pallet each get their own validated GTIN, so a wholesaler's system recognises the beer at once.

More about GTIN management→

Legal data, entered once

Ingredients, allergens and alcohol are recorded once and travel with the record to every partner.

More about templates→

Always the latest artwork

Packshots and label artwork live on the record, so every partner downloads the file the brewery uploaded last.

More about photos and artwork→

Wholesalers: in their own template

A wholesaler sets its information standard once. The record then fills its form column by column, and the wholesaler can ask for what is still missing.

More about templates→

Ready to distribute, by the wholesaler's standard

Each wholesaler sets what it needs to know before it lists a beer. The same record is checked against that, and what is missing becomes an information request to the brewery.

More about information requests→

Venues, shops and sommeliers: first-hand

Bars, restaurants, shops and beer sommeliers look the beer up themselves, always in the version the brewery published.

More about partners→

The brewery decides who sees what

Access is given per partner and can be changed at any time, for a wholesaler, a venue, a shop or a sommelier.

More about distribution agreements→

Partners sign up ahead

A release can open a pre-order sign-up. Partners sign up in their account, anyone else through its public page. It is not an order: no price, no payment.

More about the pre-order sign-up→

Enough interest, and the brew goes ahead

The brewery sets a minimum per beer. Once the sign-ups reach it, the beer gets brewed. When the sign-up closes, everyone who signed up hears how it turned out.

More about the pre-order sign-up→

Ready to brew and release

A release checks every beer in it against the brewery's release standard. Once all of it is complete, the release is ready to brew and to go out on its date.

More about releases→

Early for the partners the brewery picks

A release stays hidden until its date. Partners the brewery chooses, a launch café for instance, get early access and can prepare.

More about releases→

Out on the day, for everyone

On the release date the beer becomes visible to every partner it is shared with. Venues and shops get an email with the brewery's order link.

More about releases→

Click a detail, or let it play

  • Enter it onceAdd a beer once and share it with every partner in the shape they ask for.
  • Work togetherYour own team, wholesalers and venues look at the same record, so questions are answered in one place.
  • Fewer hours on adminThe repetitive data work is handled for you, so your team can spend the time in the brewhouse.
Already on BeerCollab
  • Logo van Brouwerij vandeStreek
  • Logo van Brouwerij De Magistraat
  • Logo van Rock City Brewing
  • Logo van Brouwerij Het Brouwdok
  • Logo van Lowlander Beer

Works with the ERP you already use, including Douano and Breww.

Find the part that is built for you

Every organisation around the beer has its own workspace in BeerCollab, with its own screens and its own way in.

For breweries

Share information effortlessly with your team and partners

Keep allergens, taste profiles, product photos and GTIN codes in one place, and share them with your own team and every partner in a single click.

How internal communication works →

You can sign up yourself, today

Register your brewery — it's freeSee the brewery features →
For wholesalers

Receive brewery data in your own template

Ask breweries for exactly the fields your systems need, follow every open request with a deadline and reminders, and receive validated product data in your own format.

You sign up — we check every wholesaler first

Register your wholesale businessSee the wholesaler features →
For bars, shops and venues

The beers you serve, with the details attached

Bars, cafés, restaurants, hotels, venues, caterers and liquor stores get the full details of the beers they serve — specifications, allergens and the brewery's own photography — kept current by the brewery itself.

You sign up yourself — free

Sign up for freeSee what a partner account gives you →
See everything the platform does →
How it works

From your own system to your partners, in four steps

Every brewery starts somewhere different, and that is fine. You can begin with a spreadsheet and connect your ERP later.

  1. 1

    Bring your catalogue in

    Sync from the ERP you already use, import your GTINs from a spreadsheet, or enter products by hand. Your own system stays the place you work.

  2. 2

    See what is still open

    A data quality check shows which fields a partner will ask for next — allergens, packaging, artwork — so you can complete them before anyone needs them.

  3. 3

    Agree what each partner gets

    Set up a distribution agreement with a wholesaler and grant access per product. Their own template is filled from your record, field by field.

  4. 4

    Release on your own date

    Prepare a launch in advance and give partners access up front, while the beer stays hidden until the release date you set.

What the platform does

The same product record serves everyone

These are the parts that build it, check it and share it — named the way they are named inside the platform.

See the full platform overview →
  • Central product administration

    Beers, products and packagings in one place, with taste profiles, allergens and specifications on the record they belong to.

    Breweries
  • ERP integrations

    Douano and Breww sync into BeerCollab, so the software you already enter data in stays the place you enter data.

    Breweries
  • GTIN management

    Assign barcodes from the ranges you own, and import or export them as a spreadsheet whenever a partner asks for the list.

    Breweries
  • Templates, filled for you

    A wholesaler defines the fields they need once. Their template comes back filled from your product record, with packaging and pallet data checked.

    Got a wholesaler's own Excel form? Let your AI agent fill it in →Breweries & wholesalers
  • Information requests

    A wholesaler asks for what is still missing, with a deadline and automatic reminders, and both sides can see where every request stands.

    Wholesalers
  • Distribution agreements

    Record who distributes what, keep the contact person on the agreement, and get a warning when something the agreement depends on is still open.

    Breweries & wholesalers
  • Photography and brand assets

    Product photos and label artwork live beside the product, and every partner you share with downloads them from the same place.

    Everyone
  • Release moments you control

    Keep a new beer hidden until release, give early access to the partners you agreed it with, and announce it on the date you choose.

    Everyone
  • Partner directory

    Find the wholesalers, venues and shops that chose to be listed, and invite the ones you work with who are not there yet.

    Everyone
  • Private until you go public

    Every organisation starts hidden. Make yours public and others on BeerCollab can find you and start a partnership — without seeing a product you did not share.

    Everyone
  • Product links for anyone

    Share a product or a range as a link that opens without an account: live data, never a price, and revoked whenever you like.

    Breweries
  • Internal communication

    Your whole team gets access to the same data, with unlimited accounts. Webhooks and a read-only API keep your systems up to date.

    Breweries
GS1

Already working with GS1? BeerCollab builds on the GTINs you have and works alongside it.

How BeerCollab and GS1 work together →
The network

A partnership starts in minutes, not with a sales call

BeerCollab is worth the most when the people you already work with are on it — so the platform is built to grow that way, one partner at a time, from your own contact list.

See what a partner account gives youTalk to us about your partners
  1. 1.See who is already hereSearch the directory for the wholesalers, venues and shops that already have a workspace, and connect to the ones you supply.
  2. 2.Invite the partners you supplySend an invitation to a bar, hotel or shop you sell to, or let them sign up themselves. Their account is free and shows exactly the products you have shared.
  3. 3.Suggest a wholesalerWorking with a wholesaler who is not on the platform yet? Point them to the wholesaler sign-up, or suggest them to us and we pick up the conversation from there.
Twelve kinds of partner have a workspace of their own
  • Bars
  • Cafés
  • Pubs
  • Restaurants
  • Hotels
  • Resorts
  • Liquor stores
  • Venues
  • Leisure centres
  • Caterers
  • Food trucks
  • Tourism
  • Beer sommeliers

Tell us where you sit around the beer

Every kind of business can register straight away, on a sign-up page of its own. Rather talk it through first? Tell us what you do and we will come back with the way in that fits.