BeerCollab keeps your beers, packaging, allergens, GTINs and artwork on one record per product, synced from the brewery software you already use. Wholesalers receive it in the template they ask for, and the venues you supply look it up themselves — always the version you published.
Free to start, no card. Our team will walk you through the first import if you want.
Already sharing through BeerCollab
Four steps, and only the first one is setup. After that the work happens where you already do it.
Douano and Breww sync your beers, products and packaging straight into BeerCollab. No system yet? Import a spreadsheet and start from that.
BeerCollab checks each product for missing allergens, taste profiles and specs — and for typos that came in from the ERP — before a partner ever sees them.
Record a distribution agreement per wholesaler and grant access per product. A café that buys two of your beers sees those two — the rest of the catalog stays yours.
Prepare a new beer in full — data, photography, partner access — while it stays hidden until the release date. On launch day everything is simply there.
Eight things the platform does for a brewery. The ones with a link are explained in full further down this page, or on the security page.
BeerCollab reads your product data from your ERP, so nothing is typed twice and the two systems cannot drift apart. You enter a beer where you always have, and it reaches every partner who needs it: wholesalers, bars and restaurants, hotels, caterers, shops and beer sommeliers.
Complete brewery management. Products, packaging and stock sync into BeerCollab.
Cloud-based brewery management. Connect once and your catalog stays current.
Something else? One data model underneath means an integration can be built for the system your brewery actually runs. Tell us which one.
Your whole team works on the same list of numbers, and the ones you assign reach your partners with the product they belong to.
Example data. A number outside the ranges you registered is flagged here, not by the wholesaler who receives it.
Everyone in the brewery works on the same numbers, and partners read them off the product record instead of asking you for a copy.
Bring your existing spreadsheet in to register the numbers you own. Export again filtered by beer, packaging or anything else.
BeerCollab will not let a product be assigned a number outside the ranges you registered — the mistake that is most expensive to undo later.
Who changed which number, and when. Enough to answer an audit question without keeping a second log by hand.
Your GTINs come from GS1. BeerCollab imports the ones you own and exports them again in a GS1-compatible format.
How BeerCollab and GS1 work together →Product photography, label artwork and brand material sit with the beer they belong to, so a partner picks up the current version themselves — no attachment to send, no follow-up to chase.
Every wholesaler wants something slightly different: allergens for the autumn range, pallet data for new items, a 300 dpi packshot in their own spreadsheet layout. Instead of an email with an attachment, the request arrives on BeerCollab — specific, per product, and with a deadline.
Fewer emails, no spreadsheets going back and forth, and wholesalers who list your beers sooner — with the right data.
How requests look for the wholesaler →Illustration — the wholesaler, products and numbers are invented.
A release brings one or more new beers to your partners on the date you choose. You plan it once and BeerCollab runs it: the beers stay hidden until then, the partners you agreed it with get early access, you see what is still missing, and everyone hears when it reaches them.
Orders stay with you: BeerCollab takes none, and shows partners where to order instead. Your regular order link, one of its own per beer or product, or a release's action link for pre-orders and a launch offer. Clicks are counted per channel, so you see what worked.
Sharing product data is only half of it. BeerCollab also holds the agreements, the invitations and the timing around it, so every partner gets the right products at the right moment.
Record which wholesaler distributes which of your products, and share exactly that selection. An agreement still missing something is flagged before your wholesaler finds it.
Invite the bars, restaurants, hotels, venues and shops you supply, or find them in the directory: start right away with the ones that are listed, and send a request to the ones that approve each brewery first. Wholesalers can invite breweries too — the network grows from both sides.
Your brewery starts out private. Make it public and the wholesalers and venues on BeerCollab can find you and start a partnership themselves, instead of waiting for you to invite them. Being found never shares a product: access is still yours to grant.
How visibility works →Decide per partner and per product what is visible. A café that buys two of your beers sees those two, and the rest of your catalog stays yours.
Send a product, a selection or your whole range as a link. It opens without an account, shows live data and never a price, and you revoke it whenever you like. You see how often it is opened and which companies download from it — and a viewer can turn it into a partner account, connected to you straight away.
A wholesaler who works with their own spreadsheet gets it back filled from your catalog, in their own layout. No re-typing, and no wondering which column meant what.
Prepare a new beer in advance — data, photography, partner access — while it stays hidden from wholesalers and partners until the release date you set, except the partners you give early access.
Find a beer sommelier in the partner directory and ask them to taste one of your beers, with a brief, a deadline and how the beer reaches them. The note always comes back in the same structure — appearance, aroma and flavour, a score, serving advice and food pairings — so you can compare notes across sommeliers and batches.
How it works for sommeliers →Wholesalers ask for exactly the data they need, per product. You fill the gaps once in your own catalog, and every partner benefits.
How requests work →Export price lists with your discount rates, and product data in the format a partner asks for, whenever a file is what they need.
Sharing your product information should never be the thing that costs money. Connected covers a brewery's whole catalog and its first partners; move to Integrated when the network outgrows it.
Everything a brewery needs to keep its catalog in one place and get it to its first wholesalers.
FreeFor a brewery whose partner network has outgrown a handful of wholesalers, and who wants the data checks to run at that scale.
Everything in Connected, plus
Connected is self-service — register and start today. Integrated is set up together with our team, so it starts with a conversation rather than a card.
Registering is free and takes a few minutes. Add a beer, share it with one wholesaler, and judge it from there.
Want the whole picture rather than one audience?
See the platform overview →The more you tell us about your setup, the less back-and-forth it takes.
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