BeerCollab keeps your beers, packaging, allergens, GTINs and artwork on one record per product, synced from the brewery software you already use. Wholesalers receive it in the template they ask for, and the venues you supply look it up themselves — always the version you published.
Free to start, no card. Our team will walk you through the first import if you want.
Already sharing through BeerCollab
Four steps, and only the first one is setup. After that the work happens where you already do it.
Douano and Breww sync your beers, products and packaging straight into BeerCollab. No system yet? Import a spreadsheet and start from that.
How the sync works →BeerCollab checks each product for missing allergens, taste profiles and specs — and for typos that came in from the ERP — before a partner ever sees them.
What a wholesaler asks for →Record a distribution agreement per wholesaler and grant access per product. A café that buys two of your beers sees those two — the rest of the catalog stays yours.
Working with partners →Prepare a new beer in full — data, photography, partner access — while it stays hidden until the release date. On launch day everything is simply there.
How a release works →What the platform does for a brewery. Each one with a link is explained further down this page; the API and webhooks on a page of their own.
Connect Douano or Breww and your beers, products and packaging come into BeerCollab by themselves. A beer you enter where you always do reaches every partner who needs it — wholesalers, bars and restaurants, hotels, caterers, shops and beer sommeliers.
Complete brewery management. Beers, products and packaging sync into BeerCollab.
Cloud-based brewery management. Connect once and your catalog stays current.
Something else? One data model underneath means an integration can be built for the system your brewery actually runs. Tell us which one.
Your whole team works on the same list of numbers, and the ones you assign reach your partners with the product they belong to.
Example data. A number outside the ranges you registered is flagged here, not by the wholesaler who receives it.
Everyone in the brewery works on the same numbers, and partners read them off the product record instead of asking you for a copy.
Bring your existing spreadsheet in to register the numbers you own. Export again filtered by beer, packaging or anything else.
BeerCollab will not let a product be assigned a number outside the ranges you registered — the mistake that is most expensive to undo later.
Who changed which number, and when. Enough to answer an audit question without keeping a second log by hand.
Your GTINs come from GS1. BeerCollab imports the ones you own and exports them again in a GS1-compatible format.
How BeerCollab and GS1 work together →Packshots, labels, photos and brand material sit with the beer they belong to, so the partners you work with pick up the current file themselves — no attachment to send, no follow-up to chase.
Your brewery starts out hidden. You decide whether wholesalers, venues and shops can find you, and you look for partners yourself.
Wholesalers, venues and shops look for breweries in the brewery directory. Whether you are in it is your own setting, and you can change it any time.
Listed or not, partners never see your team, your contact details or your catalogue: a partnership still shows only the products you give it access to.
How the directory works →Whether other breweries may invite you to brew a beer together: a choice of its own, next to your listing. An invitation always waits for you to accept it.
How collab beers work →BeerCollab also holds the agreements, the invitations and the timing around your product data, so every partner gets the right products at the right moment.
Record per wholesaler the contact persons, the terms and early access, and give it access to exactly the products it distributes.
How agreements work →Invite the bars, restaurants, hotels and shops you supply, or find them in the directory. Wholesalers can invite breweries too.
What partners get on BeerCollab →A café that buys two of your beers sees those two. The rest of your catalogue stays yours.
How access looks for a partner →Send a product, a selection or your range as a link: no account needed, live data, never a price, and revoked whenever you like. A viewer can turn it into a partner account.
A wholesaler's template, filled from your catalogue in its own layout. No retyping, no guessing which column meant what.
How templates work →Prepare a new beer in full and keep it hidden until its release date, except for the partners you give early access.
How a release works →Ask a beer sommelier from the directory to taste one of your beers. The note comes back in the same structure every time, so you can compare notes across sommeliers and batches.
How it works for sommeliers →Wholesalers ask for exactly what they need. You complete it once in your own catalogue, and every partner benefits.
How requests work →Export price lists with your discount rates, and product data in the format a partner asks for, whenever a file is what they need.
Every wholesaler wants something slightly different. Its request arrives on BeerCollab instead of by email: specific, for a selection of your products, with a deadline.
Fewer emails, no spreadsheets going back and forth, and wholesalers that list your beers sooner.
How information requests work, for both sides →Some wholesalers send an Excel form of their own. Ask Claude or ChatGPT in Excel to fill it in: the agent recognises the form, fills it with your product information from BeerCollab, and marks what is still missing.
You: Fill in this form with the product data from BeerCollab.
This is Example Wholesale's form, for Blond – crate 24 × 33 cl. I filled in 21 cells and marked 3: the original gravity is not on BeerCollab yet, the purchase price comes with a distribution agreement, and the VAT rate is yours to fill in.
Add the original gravity on BeerCollab →A release brings one or more new beers to your partners on the date you choose. You plan it once and BeerCollab runs it: the beers stay hidden until then, the partners you agreed it with get early access, you see what is still missing, and everyone hears when it reaches them.
Orders stay with you: BeerCollab takes none, and shows partners where to order instead. Your regular order link, one of its own per beer or product, or a release's action link for pre-orders and a launch offer. Clicks are counted per channel, so you see what worked.
How a release reaches your wholesalers and venues →A collab beer sits in both breweries' catalogues, each with its own products, prices and partners. BeerCollab links the two, so what one brewery corrects reaches the other, and a wholesaler gets the same allergens from both.
Sharing your product information should never be the thing that costs money. Connected covers a brewery's whole catalog and its first partners; move to Integrated when the network outgrows it.
Everything a brewery needs to keep its catalog in one place and get it to its first wholesalers.
FreeFor a brewery whose partner network has outgrown a handful of wholesalers, and who wants the data checks to run at that scale.
Everything in Connected, plus
Connected is self-service — register and start today. Integrated is set up together with our team, so it starts with a conversation rather than a card.
Registering is free and takes a few minutes. Add a beer, share it with one wholesaler, and judge it from there.
Want the whole picture rather than one audience?
See the platform overview →The more you tell us about your setup, the less back-and-forth it takes.
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