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  • AudiencesBreweriesYour catalogue, ready for every partnerWholesalersWhat your standard needs, from every breweryAll partnersVenues, shops and specialists, free
    Partner typesBars, cafés & restaurantsHotels & leisureEvents & cateringLiquor stores & shopsBeer sommeliers
  • Features
    Product informationInformation requestsAsk a brewery for exactly the data you needTemplates and data qualityOne standard, every template filled inPhotos and artworkPackshots and labels, always the current file
    PartnersDirectoryFind partners, and choose how they find youDistribution agreementsWho gets which beers, and on what terms
    New beersReleasesA new beer, ready for every partner on the dayCollab beersBrew together, keep both catalogues in step
    Your systemsERP, API and webhooksDouano, Breww and your own systemsAI agent in ExcelLet your AI agent fill a wholesaler's form
    Overview of all features →
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BeerCollab

Brewing connections, one beer at a time. One product record per beer, kept current by the brewery and read by everyone they supply.

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Built with ♥️ while tasting the silence

Templates and data qualityWholesalers and breweries

Say once what you need, and get it in your own template

A wholesaler sets its information standard once. Every brewery it works with sees what that standard still needs, completes it once in its own catalogue, and downloads the wholesaler's template filled in, in the wholesaler's own layout.

Register your wholesale business
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North Sea Drinks – product form.xlsx
ABCD
1GTINAlcoholAllergensPackshot
287123450000146.5Barleypack-01.jpg
387123450000215.0Wheatmissing
487123450000388.2Barleypack-03.jpg
Information standard
  • AllergensRequired
  • PackshotRequired
  • Serving temperatureSuggestion
  • DepositNot needed
Illustration: a wholesaler's own form, filled from a brewery's catalogue. The file, fields and values are invented.
The wholesalerSets its standard, and gets its own template back filled in.The brewerySees per wholesaler what is missing, and fixes it once.
For wholesalers

Your standard, your layout

What your systems need, said once, for every brewery you work with. Breweries know what to provide before they start, and your team receives it the way it already works.

  1. 1YouSet your information standardMark each item as required, a suggestion or not needed: allergens and food information verified by the brewery, any field of a beer, product or packaging, the terms of your agreement, or a packshot or label. Only what is required counts.
  2. 2With our teamYour own template, in your own layoutSend us the spreadsheet you use today, and our team sets it up as your template, with your columns and units. Templates for a dozen wholesalers are ready already.
  3. 3EverywhereOne standard, wherever you askThe same standard is what your information requests ask for, what a brewery checks before your early access to a release, and what the template filler checks. Change it once, and every brewery sees the change.
  4. 4Per productSee which products meet itPer product you see whether it meets your standard, and what is still missing, so a new beer reaches your range with what your systems need.
Register your wholesale business
Product export — wholesaler templateShared with your breweries
Filled in for an IPA, case of 24 × 33 cl
Your fieldBeerCollab field
  • SKU_CODEGTIN · required8719326400125
  • ABV_PCTAlcohol content · one decimal6.5
  • ALLERGENSAllergens · requiredBarley (gluten)
  • PACK_QTYUnits per case24
  • CN_CODEGN code · required22030001
    NewMade required in your standard today. Every connected brewery sees it at once, and nothing needs resending.
  • IMG_HEROPackshot · requiredpackshot.jpg · 2400 × 3200 px
Illustration: a wholesaler's template, mapped to BeerCollab's fields. Field names and values are examples, not a shipped template.
For breweries

Fix it once, complete every template

Each wholesaler wants something slightly different. The template filler shows per wholesaler what its standard still needs, so you complete your catalogue once and fill every template from it.

  1. 1Template fillerSee which partners have everythingPer wholesaler: meets the standard, does not meet it yet, or no access yet. Compare up to six side by side.
  2. 2YouFix once, complete manyWhat is missing is listed once, with everyone who asks for it. Complete it in your catalogue, and every template that needed it is complete.
  3. 3DownloadDownload it filled, in their layoutAs soon as nothing required is missing, download the template filled in. A suggestion may stay empty.
  4. 4LaterRefill what changedProducts that changed since the last fill are marked, so the wholesaler gets the current values.
Register your brewery — it's free
Winter Bockbottle 33 cl · for Example WholesaleDoes not meet the standard yet
Against Example Wholesale's standard18 / 20 required
  • Allergens, ingredients and nutrition values verifiedMeets the standard
  • Pallet information — layers per pallet missingRequired
  • Packshot — none added yetRequired
Illustration: one product measured against a wholesaler's information standard. The product and its fields are invented.
Around the template

The same data, wherever it is needed

The standard and the template are where it comes together. Around them, BeerCollab keeps the catalogue itself in shape.

  • Data quality, checked for you

    The data quality page checks every product for what is missing or looks off: basic beer information, packaging and logistics, commercial details. A suggested GN code is applied to many products at once.

  • A form of your own, filled by AI

    Insider Preview

    A wholesaler that sends its own Excel form gets it back filled too: the brewery lets its AI agent in Excel fill it from the same catalogue.

    How the AI agent in Excel works →
  • Checked before a release

    A brewery's release checklist shows, per wholesaler, what its standard still needs before early access starts.

    How a release works →

Questions about templates and data quality

Can we upload our template ourselves?
Not yet: our team sets up your template with you, usually from the spreadsheet you use today. Uploading it yourself is on the planning. Your information standard you set and change yourself.
Does a brewery have to fill in everything?
Only what your standard marks as required. A suggestion never counts and never stops a brewery from filling your template.
A brewery sends us its data in our own Excel form. Can that stay?
Yes. A brewery can let its AI agent in Excel fill your form, in your layout, from the same catalogue.How the AI agent in Excel works →
How does this relate to GS1?
BeerCollab works next to GS1: GTINs stay the key, and the data around them is completed together.BeerCollab and GS1 →
How do we ask a brewery for what is missing?
With an information request: one request for any selection of a brewery's catalogue, with a deadline and a reminder.How information requests work →
What does it cost?
Your own template and data quality rules are part of the wholesaler's Integrated plan. For breweries, filling a wholesaler's template is free.Plans for wholesalers →

Bring your template, we set it up with you

Twenty minutes with the app open: we look at the spreadsheet you use today and what your standard should ask of a brewery.

Book a walkthroughContact us