BeerCollab Logo
  • AudiencesBreweriesYour catalogue, ready for every partnerWholesalersWhat your standard needs, from every breweryAll partnersVenues, shops and specialists, free
    Partner typesBars, cafés & restaurantsHotels & leisureEvents & cateringLiquor stores & shopsBeer sommeliers
  • Features
    Product informationInformation requestsAsk a brewery for exactly the data you needTemplates and data qualityOne standard, every template filled inPhotos and artworkPackshots and labels, always the current file
    PartnersDirectoryFind partners, and choose how they find youDistribution agreementsWho gets which beers, and on what terms
    New beersReleasesA new beer, ready for every partner on the dayCollab beersBrew together, keep both catalogues in step
    Your systemsERP, API and webhooksDouano, Breww and your own systemsAI agent in ExcelLet your AI agent fill a wholesaler's form
    Overview of all features →
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BeerCollab

Brewing connections, one beer at a time. One product record per beer, kept current by the brewery and read by everyone they supply.

Platform

  • For Breweries
  • For Wholesalers
  • For Partners
  • AI agent in Excel
  • Platform overview
  • Sign In

Company

  • About BeerCollab
  • Contact
  • Security & your data
  • BeerCollab and GS1
  • Book a walkthrough

Legal

  • Privacy policy
  • Terms of use
  • Cookies

© 2025–2026 Rilaa · KvK 80935710 · VAT NL003507025B66

Built with ♥️ while tasting the silence

For wholesalers and distributors

Every brewery's product data, in the format your systems use

Specifications, allergens, GTINs and label artwork arrive structured and validated — because you define what you need once, and every brewery you work with fills in the same thing.

Register your wholesale business
Book a walkthrough

Free to start. Our team checks every new wholesaler before its account opens.

RequestsTemplatesData qualityNew releasesNetwork & systemsPricing

Already sharing through BeerCollab

  • Logo van Brouwerij vandeStreek
    Utrecht
  • Logo van Brouwerij De Magistraat
    Almkerk
  • Logo van Rock City Brewing
    Amersfoort
  • Logo van Brouwerij Het Brouwdok
    Harlingen
  • Logo van Lowlander Beer
    Amsterdam

One flow, from your requirement to validated data

Four things happen between “we need allergen data” and a file your systems can read. All four of them happen here.

  1. 1Prepare

    You set your standard

    What your systems need, each item required or a suggestion. Set once, for every brewery.

    How templates work →
  2. 2Ask

    One request, any number of products

    A single SKU or a brewery's whole range. Deadlines and reminders are part of the request, not a second spreadsheet.

    How information requests work →
  3. 3Fill in

    The brewery sees what is missing

    Per product, against your standard, before it fills your template. It knows what you meant the first time.

    How the check works →
  4. 4Receive

    The data lands in your format

    In your own template, or picked up by your ERP through webhooks and the API.

    Connect your own systems →
Information requests

Every request you have open, in one shared overview

Ask a brewery for exactly what your standard still needs, for a whole selection of products at once. You see the status; the brewery sees the deadline.

  • Ask across a whole range at onceAllergens for a full catalogue or packaging for a seasonal range: one request, not one per product.
  • Reminders go out on their ownChoose a reminder before the deadline, and the follow-up happens without you.
  • Progress you can followSee per request how many products are in, and sign it off before it closes if you like.
How information requests work, for both sides →
Information requests3 requests
  • New request — pick the products and the information you need
  • Allergen declarationsAutumn range · 12 products · vandeStreekSent today
  • Nutritional values26 products · due Friday · LowlanderReminder sent
  • Packshots4 products · Rock City Brewing3 of 4 in
  • All open requests14 of 42 products in (33%)

Illustration — the products, quantities and request status are invented.

Product export — wholesaler templateShared with your breweries
Filled in for an IPA, case of 24 × 33 cl
Your fieldBeerCollab field
  • SKU_CODEGTIN · required8719326400125
  • ABV_PCTAlcohol content · one decimal6.5
  • ALLERGENSAllergens · requiredBarley (gluten)
  • PACK_QTYUnits per case24
  • CN_CODEGN code · required22030001
    NewMade required in your standard today. Every connected brewery sees it at once, and nothing needs resending.
  • IMG_HEROPackshot · requiredpackshot.jpg · 2400 × 3200 px

Illustration — field names and values are examples, not a shipped template.

Templates

Say what you need once. Every brewery fills the same template.

Your information standard, and your own template in your own layout and units. Breweries see what to provide before they start, and your team receives it ready to use.

  • Filled from the brewery's own catalogueA brewery downloads your template filled from the data it already keeps, in your layout.
  • Change your standard onceMake a field required, and every brewery you work with sees it at once. Nothing to resend.
  • Packshots and labels includedYour standard can ask for a packshot, a label or another type of image, so you see per product what is still missing.

Prefer your own Excel form? Keep it. Breweries can fill in your own form with their AI agent in Excel, from the same product information, in your layout. How breweries fill in your form →

How templates and your standard work →
Data quality

Data that meets your standard, checked at the source

Breweries see what your standard still needs while they complete their catalogue, so what reaches you already has it.

Winter Bockbottle 33 cl · under distribution agreement2 fields to go
Against your information standard18 / 20 fields
  • Allergens, ingredients and alcohol contentMeets the standard
  • Nutritional values — not provided yetRequired
  • Packshot — none added yetRequired

Illustration — the product and its field status are invented.

  • You set the standardEach item required, a suggestion or not needed: set once, for every brewery you work with.
  • They see what is missingPer product, before the brewery fills your template, with what to add.
  • Meets the standardPer product you see whether it has everything your standard requires. A suggestion never holds it back.
What breweries see of your standard →
GS1

Already receiving product data through GS1? BeerCollab works alongside it, helping breweries complete the information in your own template.

How BeerCollab and GS1 work together →
New releases

New beers early, and you see what is still missing

A brewery plans a release on BeerCollab, and your distribution agreement sets how many days before the release date you get it. You see per product whether it meets your own standard, and what is still missing.

  1. Before your access

    Checked against your standard

    The brewery sees whether the release meets your default catalog specification, and is reminded before your access while it does not. Without a specification there is nothing to check, so BeerCollab asks you to set one up.

  2. Days before, as agreed

    Early access, by email

    How many days is a term of your distribution agreement. At your moment the products are in your account and you get one email with the brewery's message and where to order. If the date moves or the release is cancelled, you hear that too.

  3. During early access

    You hear what changed

    If the brewery updates a product you already see, you get one summary of the changes, at most once a day, instead of finding out on the shelf.

  4. Release date

    Everyone else catches up

    The product is visible to every other partner from the release date on; you had it already. You order from the brewery the way you do today: BeerCollab takes no orders, and shows its pre-order link where it set one.

How a brewery plans a release →
What you see in early access
Spring BockExample Brewery · crate 24 × 33 cl

This product does not meet your default catalog specification yet. Still missing:

  • GTIN
  • Pallet layout
Early access · release on 14 Mar

Shown in early access: other partners only see this product from its release date, and its information can still change until then.

OrderPre-order now: released on 14 Mar
Released on 14 Mar

From today every partner sees this product. You had it already.

OrderLaunch offer until 28 Mar
Your inbox
  • EExample Brewery via BeerCollab28 FebEarly access: Spring BockSpring Bock is in your account, in early access until 14 Mar. Pre-order through the brewery’s link.
  • EExample Brewery via BeerCollab3 MarUpdated: Spring BockWhat changed since 28 Feb: the GTIN and the ABV.
Illustration: the product and brewery are invented.
Your network, your systems

Be found by breweries, and keep your ERP in step

Two things you decide yourself: whether breweries can find you in the partner directory, and how your own systems hear what changes.

Your listing is your decision

Breweries look for wholesalers in the partner directory. Whether you appear there, and on what terms, is your own setting.

  1. 1HiddenDefaultBreweries reach you through an invitation, or the agreements you already have.
  2. 2Listed on requestBreweries send a partnership request, which you accept or decline.
  3. 3ListedAny brewery can start a partnership straight away: the first step towards a distribution agreement.

Listed or not, breweries only see your name, type and place — never your contact persons, your address or which breweries you already work with.

How the directory works →

Your ERP, told when it matters

Webhooks tell your ERP when an information request is answered or runs late, when an agreement starts or changes, and when a brewery gives you access to a product. A read-only API key fetches the details. From the Connected plan up.

How the API and webhooks work →

Find the right plan for your business

Every plan connects you to breweries on the same platform. The difference is how many, and how deep the integration goes.

Starter

Try it out. Two brewery partners, their product data and their media.

Free
  • Up to 2 brewery partners
  • Product information and specifications
  • Media downloads — photos, labels, logos
  • New releases in early access, as agreed with each brewery
Sign up for free

Connected

Your brewery partners and their data in one shared place, instead of in your inbox.

€99/ month
  • Up to 10 brewery partners
  • Structured information requests
  • Product update notifications
  • CSV and Excel export
  • API access and webhooks for your ERP
  • Email support
Get started
Most chosen

Integrated

Templates, validation rules and a line into your own systems. No manual handling left.

€179/ month

Everything in Connected, plus

  • Up to 40 brewery partners
  • Custom data collection templates
  • Data quality rules and validation
  • ERP and inventory integrations
  • Priority support
Get started

Unified

BeerCollab as the hub for a multi-entity supply chain, with automation and a name to call.

By request

Everything in Integrated, plus

  • Unlimited brewery connections
  • Advanced API access
  • Multi-location and multi-entity support
  • Automated synchronisation pipelines
  • Dedicated account manager and SLA
Contact us

Prices are per organisation, excluding VAT. Brewery accounts are free — inviting the breweries you buy from costs them nothing.

More of your week for your partnerships

Structured collaboration means less rework and smoother operations, from day one. Sign up, and our team checks the registration before it opens your account. Or let us walk you through requests, templates and validation on a call first.

Register your wholesale business
Book a walkthrough

Not a wholesaler?

  • I brewConnect your ERP and publish once →
  • I pour or I sellBars, restaurants, hotels and shops →
  • Show me everythingThe full feature overview →

Send us a message

The more you tell us about your setup, the less back-and-forth it takes.

What is this about?

We use this only to reply to you. See the privacy policy.

What happens next

  1. 1It lands with a person, not a ticket queue.
  2. 2You get a reply within 48 hours — usually within three — from a name rather than a noreply address.
  3. 3If it is easier shown than written, we send a link to book twenty minutes.

Rather not use a form?

hello@beercollab.com+31 6 4346 3062

Where we are

Rilaa
Vlierlaan 34
5056 XT Berkel-Enschot
Nederland

KvK 80935710 · VAT NL003507025B66