Distribution agreements and accessBreweries, wholesalers and partners

Agree once who gets which beers, and on what terms

A brewery records a distribution agreement with each wholesaler, with the contact persons, the terms and early access, and gives every partner access per product. Each side sees exactly the range it buys, and hears when it changes.

Book a walkthrough

Distribution agreementBrouwerij De Kade × North Sea Drinks

Distribution packaging: Crate of 24
Discount, wholesaler: 12%
Minimum order quantity: 5 trade units

14days early access

Access on BeerCollab

Kade Pils · crate 24
Kade Tripel · crate 24
Spring Bock · keg 20 l
Winter Stout · bottle 33 cl

Illustration: a distribution agreement and access per product. The breweries, terms and beers are invented.

For breweries

Every wholesaler's terms, in one place

What you agreed with a wholesaler sits with the wholesaler on BeerCollab, next to the products it can see. Templates, releases and information requests all read from it.

1Per wholesalerStart a distribution agreementName your contact person and the wholesaler's: someone already on BeerCollab, or a colleague you invite.
2The termsRecord what you agreedThe preferred distribution and bulk packaging, discount rates per channel, a minimum order value and quantity, and the delivery term.
3ReleasesEarly access to releasesFrom 1 to 180 days before a release date, the wholesaler sees the new beers early, to prepare its range.
4Per productGive access, and let them knowSelect the products, a tag, or all packagings of a beer, and save: the contact persons get an email. Withdraw access whenever you like; a release gives it on its date by itself.

Partners · Example Wholesale

Distribution agreementActive

Active since 1 March 2026

Contact persons

Your contact: Anna de Vries
Example Wholesale: Tom Bakker

Terms

Distribution packaging: Crate of 24
Bulk packaging: Keg 20 l
Discount, wholesaler: 12%
Minimum order quantity: 5 trade units

Early access to releases14 days before

Access on BeerCollab18 productsManage access

Illustration: a distribution agreement as the brewery sees it. The wholesaler, people and terms are invented.

For wholesalers

The terms and the range, without asking

What a brewery agreed with you is on its page on BeerCollab, read-only, next to the products it gave you access to.

The terms, on the brewery's page
Contact persons, packaging, discount rates, minimum order value and quantity, delivery term and early access, as the brewery recorded them.
An email when your range changes
When a brewery gives you access to products, your contact person for the agreement hears it, and webhooks can tell your ERP.
How webhooks work →
Your standard counts
When your information standard asks for a term of the agreement, a brewery sees it among what is still missing before it fills your template.
How your standard works →

For venues and shops

Exactly the beers you buy

No agreement needed: a partnership with a brewery, and access to the products you buy from it.

1OnceStart working togetherAccept a brewery's invitation, or find it in the brewery directory and start the partnership yourself.
2Per productThe brewery gives you accessProduct by product, with an email to your team. You see the full record of what you buy; the rest of the catalogue stays the brewery's.
3From then onNew beers on the release dateA release gives you access to the new beers on its date, or earlier when the brewery gives you early access.

Find the sign-up for your business

Product recordComplete

Session IPAcan 33 cl · 24 per caseMaintained by the brewery

GTIN: 8 712345 678901
Alcohol: 4,5% vol
Allergens: Barley, wheat; Verified by the brewery
Assets: 6 files

Shared with your venueby the brewery, per product

Spring releasevisible on launch day

Illustration with an invented product: the record a partner opens once a brewery gave it access.

Questions about agreements and access

Is a distribution agreement a contract?: No. It records what the brewery and the wholesaler agreed, so both see the same terms. The contract itself stays between the two of you.
Who sees the terms?: The brewery and that wholesaler. Other partners never see them, and neither does anyone who opens one of the brewery's share links.
How does an agreement end?: The brewery ends it straight away or on a date in the future. Ending the partnership with the wholesaler ends the agreement too.
How does early access work in a release?: Each wholesaler sees a release as many days early as its agreement says, and a venue or shop as its partnership says.How a release works →

Put your agreements in one place

Twenty minutes with the app open: we record an agreement with one of your wholesalers and give it access to the beers it carries.

Book a walkthrough Contact us

Distribution agreements and accessBreweries, wholesalers and partners

Agree once who gets which beers, and on what terms

Book a walkthrough

Distribution agreementBrouwerij De Kade × North Sea Drinks

Distribution packaging: Crate of 24
Discount, wholesaler: 12%
Minimum order quantity: 5 trade units

14days early access

Access on BeerCollab

Kade Pils · crate 24
Kade Tripel · crate 24
Spring Bock · keg 20 l
Winter Stout · bottle 33 cl

Illustration: a distribution agreement and access per product. The breweries, terms and beers are invented.

For breweries

Every wholesaler's terms, in one place

What you agreed with a wholesaler sits with the wholesaler on BeerCollab, next to the products it can see. Templates, releases and information requests all read from it.

1Per wholesalerStart a distribution agreementName your contact person and the wholesaler's: someone already on BeerCollab, or a colleague you invite.
2The termsRecord what you agreedThe preferred distribution and bulk packaging, discount rates per channel, a minimum order value and quantity, and the delivery term.
3ReleasesEarly access to releasesFrom 1 to 180 days before a release date, the wholesaler sees the new beers early, to prepare its range.
4Per productGive access, and let them knowSelect the products, a tag, or all packagings of a beer, and save: the contact persons get an email. Withdraw access whenever you like; a release gives it on its date by itself.

Partners · Example Wholesale

Distribution agreementActive

Active since 1 March 2026

Contact persons

Your contact: Anna de Vries
Example Wholesale: Tom Bakker

Terms

Distribution packaging: Crate of 24
Bulk packaging: Keg 20 l
Discount, wholesaler: 12%
Minimum order quantity: 5 trade units

Early access to releases14 days before

Access on BeerCollab18 productsManage access

Illustration: a distribution agreement as the brewery sees it. The wholesaler, people and terms are invented.

For wholesalers

The terms and the range, without asking

What a brewery agreed with you is on its page on BeerCollab, read-only, next to the products it gave you access to.

The terms, on the brewery's page
Contact persons, packaging, discount rates, minimum order value and quantity, delivery term and early access, as the brewery recorded them.
An email when your range changes
When a brewery gives you access to products, your contact person for the agreement hears it, and webhooks can tell your ERP.
How webhooks work →
Your standard counts
When your information standard asks for a term of the agreement, a brewery sees it among what is still missing before it fills your template.
How your standard works →

For venues and shops

Exactly the beers you buy

No agreement needed: a partnership with a brewery, and access to the products you buy from it.

1OnceStart working togetherAccept a brewery's invitation, or find it in the brewery directory and start the partnership yourself.
2Per productThe brewery gives you accessProduct by product, with an email to your team. You see the full record of what you buy; the rest of the catalogue stays the brewery's.
3From then onNew beers on the release dateA release gives you access to the new beers on its date, or earlier when the brewery gives you early access.

Find the sign-up for your business

Product recordComplete

Session IPAcan 33 cl · 24 per caseMaintained by the brewery

GTIN: 8 712345 678901
Alcohol: 4,5% vol
Allergens: Barley, wheat; Verified by the brewery
Assets: 6 files

Shared with your venueby the brewery, per product

Spring releasevisible on launch day

Illustration with an invented product: the record a partner opens once a brewery gave it access.

Questions about agreements and access

Is a distribution agreement a contract?: No. It records what the brewery and the wholesaler agreed, so both see the same terms. The contract itself stays between the two of you.
Who sees the terms?: The brewery and that wholesaler. Other partners never see them, and neither does anyone who opens one of the brewery's share links.
How does an agreement end?: The brewery ends it straight away or on a date in the future. Ending the partnership with the wholesaler ends the agreement too.
How does early access work in a release?: Each wholesaler sees a release as many days early as its agreement says, and a venue or shop as its partnership says.How a release works →

Put your agreements in one place

Twenty minutes with the app open: we record an agreement with one of your wholesalers and give it access to the beers it carries.

Book a walkthrough Contact us

Agree once who gets which beers, and on what terms

Every wholesaler's terms, in one place

The terms and the range, without asking

The terms, on the brewery's page

An email when your range changes

Your standard counts

Exactly the beers you buy

Questions about agreements and access

Put your agreements in one place

Agree once who gets which beers, and on what terms

Every wholesaler's terms, in one place

The terms and the range, without asking

The terms, on the brewery's page

An email when your range changes

Your standard counts

Exactly the beers you buy

Questions about agreements and access

Put your agreements in one place