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BeerCollab

Brewing connections, one beer at a time. One product record per beer, kept current by the brewery and read by everyone they supply.

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  • AI agent in Excel
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© 2025–2026 Rilaa · KvK 80935710 · VAT NL003507025B66

Built with ♥️ while tasting the silence

AI agent in ExcelInsider Preview

Your wholesaler's form, filled in by your own AI agent

Open the Excel form a wholesaler sent and ask Claude or ChatGPT in Excel to fill it in. The agent fills it with your product information from BeerCollab, next to the wholesaler's own labels, and marks what is still missing with a link to where you add it.

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Insider Preview: open to every brewery on BeerCollab while we build it further. Your feedback decides what comes next.

How it works

From a wholesaler's form to a filled-in one, with one question

BeerCollab knows your products, your distribution agreements and the templates of the wholesalers you supply. Your agent asks BeerCollab for exactly what the form needs, and writes it into the workbook.

  • It recognises the wholesaler's own formOpen the file a wholesaler sent and ask. The agent works out whose form it is and which product it is for, checks both with you, and fills the empty cells. Also when the wholesaler added rows or moved fields: each value lands next to its label, in the format the wholesaler expects.
  • It asks before it overwritesA cell that already holds something else is shown to you first, and only changed once you agree.
  • Or it starts from a blank sheetAsk for a wholesaler's template on an empty sheet, and the agent lays out its fields and labels in its order and fills it in for one or more products.
  • Only what is in BeerCollabThe agent takes nothing from the internet and never guesses. A field BeerCollab has no value for stays empty and is marked, with a link to where you add it. Once it is added, ask the agent to check again, and it fills in the rest.
Product form – Example Wholesale.xlsx
AB
  • 1Product descriptionBlond – crate 24 × 33 cl
  • 2GTIN trade unit08712345678906
  • 3Alcohol (% vol)6.0%
  • 4Original gravity (°P)
  • 5Purchase price per crate
  • 6VAT rate
Product formBeerCollab – to complete

You: Fill in this form with the product data from BeerCollab.

AI
Agent:

This is Example Wholesale's form, for Blond – crate 24 × 33 cl. I filled in 21 cells and marked 3: the original gravity is not on BeerCollab yet, the purchase price comes with a distribution agreement, and the VAT rate is yours to fill in.

Add the original gravity on BeerCollab →

Illustration — an example form and brewery, not a wholesaler's actual template.

Why it helps

Good for everyone who works with the form

Many wholesalers have an Excel form of their own, and every brewery they work with fills it in. The agent keeps each form exactly as the wholesaler made it, and fills it from one source.

Breweries

A form in minutes, from the record you already keep

  • No retyping GTINs, alcohol percentages or pallet details from one file into the next.
  • The same values in every wholesaler's form, so each one says what BeerCollab says.
  • What is still missing is clear before the form goes out. Add it once, and every form after it has it too.
Wholesalers

Your own form, back in your own format

  • Keep the form you already use: nothing to change and nothing to install.
  • Each value next to your own label: a number where you expect a number, and a GTIN that stays a GTIN instead of 8.71E+12.
  • No BeerCollab colours or extra sheet in the form you receive: the agent takes them off before it goes out.
Together

One source, and fewer questions back and forth

  • A correction made once on BeerCollab reaches the next form, for every wholesaler.
  • The brewery sees what a wholesaler's information standard asks for while filling in, not after the form comes back.
  • Every wholesaler's form the team adds is recognised for every brewery that fills it in.
In the filled form

What the colours mean

The agent colours the cells it could not fill in, the same way in every form, and lists what is left on a sheet of its own, “BeerCollab – to complete”, with a link per row. Both are temporary: the agent takes them off once the form is complete, and always before it goes to the wholesaler.

  • Required, missingThe wholesaler requires it. Until it is added, the agent fills in nothing for that product.
  • Needs a distribution agreementSuch as prices and terms: filled in once you have a distribution agreement with the wholesaler.
  • Suggestion, missingThe wholesaler suggests it.
  • Optional, missingNot needed, or only when it applies.
  • Not on BeerCollabBeerCollab has no field for it yet, such as a VAT rate or an outer case: fill it in yourself.
Set up

Connect in three steps

Set it up in the BeerCollab app, under Organisation → API & webhooks → AI agent in Excel. The page gives you every value to copy, and ticks each step off as soon as it is done.

  1. 1

    Create an API key

    Made on the page, in one click. The key can only read, and is shown once: store it like a password.

  2. 2

    Add BeerCollab to your agent

    As a connector in Claude for Excel and Claude Desktop, as an MCP server in ChatGPT, or with one command in Claude Code. There is no sign-in: the key goes in a header, and the page shows the exact value to paste.

  3. 3

    Ask in Excel

    Open the wholesaler's form, or a blank sheet, and ask the agent in your own words. For example:

    • Fill in this form with the product data from BeerCollab.
    • Put Example Wholesale's template on this sheet and fill it in for our crate of Blond.
    • Which fields of this form does BeerCollab not have yet, and where do I add them?
    • The missing data is in BeerCollab now: check the form again and fill in the remaining fields.

Adding a connector of your own depends on your Claude or ChatGPT plan. The setup page has the steps for Claude for Excel, Claude Desktop, Claude Code, ChatGPT and any other agent that reads an MCP configuration.

Privacy

Your own agent, and your data stays yours

You use your own Claude or ChatGPT, under your own account and its settings. BeerCollab only answers the questions your agent asks about your products. It does not store your forms, and it trains no AI models.

  • No AI training

    BeerCollab trains no AI models: not on your products, not on your forms and not on your feedback. Your agent's own provider may use chats to improve its models by default. If you would rather it did not, switch that off in your agent's privacy settings.

  • Your forms are not stored

    To recognise a form, the agent sends BeerCollab the text in its cells. BeerCollab keeps that for two hours, so the agent does not have to send it twice, and keeps nothing of it after that. The workbook itself stays with you.

  • It only reads

    The key can only read, and only what your own team can see on BeerCollab. The agent never changes anything in BeerCollab: it writes in your workbook, and nowhere else.

  • You stay in control

    Revoke the key under API & webhooks, and the agent is disconnected at once. To tick off the setup steps, BeerCollab notes when a key first connects and is first used, and the name of the agent. Nothing else.

  • Feedback only when you ask

    BeerCollab only receives a message when you ask the agent to pass feedback on to the team. It is used to improve BeerCollab, never to train an AI model.

How we handle this, in the privacy policy →
Feedback

Something not right? Tell the agent

No email to write and no form to find. Tell the agent in the chat what is not right, and ask it to pass that on to the BeerCollab team. The agent sends your own words, with the cells, labels and values it concerns, and the team picks it up the same working day.

Every message helps: it is how we fill the forms we know better, and learn which forms to support next.

The advised retail price in this form is not right: pass that on to the BeerCollab team.

AI

Passed on to the BeerCollab team, with your words, cell C38 and the value I wrote there. The team has it and will handle it.

Next

What we ship next

The AI agent in Excel is in Insider Preview. This is next, so it fills in more of your partners' forms, with less left for you.

  • Planned

    More forms recognised

    Send us a wholesaler's form, or let the agent propose the mapping it made with you. From then on, the form is recognised for every brewery.

  • Planned

    Less to fill in yourself

    Fields such as the VAT rate, the outer case and the billing unit, converting units, and the wholesaler's own layout on a blank sheet.

  • Planned

    Connect in one click

    Sign in with your BeerCollab account instead of pasting a key, and find BeerCollab in Claude's and ChatGPT's connector directories.

  • Planned

    A form filled in Excel counts on BeerCollab

    Once you agree in the chat, the agent records the fill and gives the wholesaler access to the products.

Further ahead

Every wholesaler's form, ready for your release

Schedule a release, and the agent fills in the form of every wholesaler in it, for each new beer. What a form still needs lands on the release's checklist, and the filled forms are ready the moment early access starts.

Questions breweries ask

Do I need a distribution agreement with the wholesaler?
No. Without one, the agent fills in everything that comes from your brewery and your products, and names the fields only a distribution agreement fills in, such as prices and terms, with a link to where you start one.
What if BeerCollab does not know the wholesaler's form?
The agent says so, and can still match the form's labels to BeerCollab's fields with you before it fills anything in. Send us the form as well: we add it as a template, and from then on it is recognised for every brewery.
Which agents can I use?
Claude for Excel and ChatGPT for Excel, on the web, Windows and Mac, as well as Claude Desktop and Claude Code. Any agent that connects to an MCP server with a header works.
Does the wholesaler need to do anything?
No. The wholesaler keeps its own form, and gets it back filled in, without BeerCollab's colours or the “BeerCollab – to complete” sheet.
What if a value in the form is wrong?
The agent never replaces a value from BeerCollab with one of its own. Correct it on BeerCollab, so every form after it is right too, or ask the agent to pass it on to the team if it read the form wrongly.

See it fill one of your forms

Twenty minutes with the app open: we connect the agent together and fill in a form from one of your wholesalers.

Book a walkthroughContact us