BeerCollab is also where everything about your beers comes together internally. Record a beer once, and your bar, your webshop, your till and your sales team work from the same data.
What a colleague or a system needs is already on the product record. This is what it does today, and the label says what it takes.
Your bar staff get an account of their own, and look up style, ABV, allergens and the beer's description themselves. Always the current data.
Every release is in one place, with its release date, early access and action link. On the release date your team gets a summary of who received the beers.
Packshots and label artwork live with the beer, also before it is released. Partners only see them once the release reaches them.
Webhooks report a new beer, a changed product or a new packshot. Your webshop fetches the text and the photos itself.
GTINs, packaging and product data come from the same source, so a new beer is in your till before it goes on tap.
Beers, products and packaging come in by themselves, also when you enter them far ahead. What you complete in BeerCollab your own system can fetch.
How integrations work →There is nothing to build for this. Invite everyone who works with your beers, and everyone sees the same data.
Example Brewery
Spring Bock 2026
Bock
Always the current data
Spring Bock 2026 is released
12 partners got access to 3 products and were told by email.
Webhooks say what changed, and a read-only API key fetches the details. You build your own integration on them, or someone does it for you. Part of Integrated.
POST /webhooks/beercollab
webhook-id: 0199a3c2-7e41-…
webhook-timestamp: 1790932443
webhook-signature: v1,K5oZfzN95Z…
{
"type": "product.updated",
"timestamp": "2026-10-02T09:14:03+00:00",
"subject": { "type": "Product", "iri": "/products/0199a3c1…" },
"organizations": [{ "type": "Brewery", … }],
"data": { "changedFields": ["allergenProfile", "ingredients"] }
}GET /products/0199a3c1…
Authorization: Bearer bck_4f1c9e…This is planned, so your team and your systems hear by themselves, also without an integration of your own. The order depends on what breweries ask us. Missing something? Let us know.
Give one address, such as your bar's, and choose how many days before the release date that team hears what is coming, with what it needs.
A webhook a set number of days before the release date, so your webshop and till are ready in time.
Invite bar staff with an account of their own that can look everything up and change nothing.
Pick a channel and the events you want to hear about, without an integration of your own.
New beers, texts and packshots in your webshop by themselves, starting with the systems breweries use most.
All your releases of the year in a row, for your whole team.
Twenty minutes with the app open: together we look at how a new beer reaches your bar, your webshop and your till.